SOCIAL MEDIA CASE STUDY
outdoors product Social Media Campaign
Campaign Duration: 4 months
Platforms: Facebook, Instagram, and Twitter campaign
Overview:
The social media strategy was focused on the following:
Develop consistent content strategy that highlights the various uses of the product and increase awareness
Launch Facebook engagement campaign to increase reach of messaging on Facebook and drive traffic to website
Optimize use of content from brand athletes
Strategy & Tactics:
Developed content and posting strategy focused on driving key messaging
Created styled images to highlight how to use the product and various uses
Coordinated Instagram takeovers with brand ambassadors including Olympic athletes
Integrated user-generated content from brand athletes into content strategy
Actively monitored social media accounts for brand engagement, conversation, and mentions
Developed Facebook engagement and website clicks advertising campaigns to expand reach and further brand awareness efforts
Optimized use of Instagram hashtags to increase reach of posts
Sample of styled product photos:
The Results:
Community Growth & Engagement
Doubled organic Instagram followers
Tripled weekly reach of Facebook posts from a weekly average of 10k to 30k impressions
Tripled average weekly post engagements on Facebook from 100 to 300
Facebook Advertising Campaign:
Launched post engagement campaign to increase reach of Facebook posts. Campaign resulted in 33k+ impressions and 8.2k+ post engagements
Launched website clicks campaign to increase awareness for brand and increase web traffic. Campaign resulted in 123.7k+ impressions and 1k+ website clicks
*Social media campaign completed at my previous business Bold & Pop