Sitting down to write your social content and hitting a wall? Sometimes it can feel like you are writing yourself in circles, but I am here to tell you that content is sitting everywhere around you… and I mean everywhere! Here are some ideas to get you started
Behind the scenes
Launching a new product? Sending out client orders? Or working on a client project? A ‘behind the scenes’ timelapse is a great way to give a behind the scenes look at what you're doing! People LOVE these! Consider adding text or a voiceover to share more about your process, the product or project.
Frequently Asked Questions
Do you get a lot of DMs about a specific topic? Or did someone ask a great question on one of your posts recently? Keep a running note of questions that could be share-worthy. These are great bits of content to share and save to your highlights to reference in the future.
Your expertise
Focus on 1 topic or 3-5 smaller points within a topic. Here are some questions to get your ideas going. What are the 3 must-do things you recommend? What is a tip you would give yourself if you were starting your business again? What would you tackle in your industry if you could only focus on 1 or 2 things? Remember too, things that seem simple to you are not simple to everyone so don't be afraid to go back to the basics.
Industry Trends
Have you noticed a color that is ruling everything in home decor? Is there a new product you have seen everywhere and have some thoughts on it? Has a once-seasonal style become popular year-round? Pay attention to something that is trending or being talked about right now in your industry and add your two cents of what you think!
Share Your Story
Even if you’ve shared before, you're always getting new followers. Plus, not everyone will see every post you share so mix this into your content strategy regularly. What inspired you to start your business? What are you most passionate about? Do you have an interesting backstory? What are some of your favorite hobbies? People love to get to know those they are following!
Anna Osgoodby
Founder of Going Bold Studio, Anna Osgoodby is an award-winning designer and social media marketing expert. With over a decade of experience, she specializes in helping small businesses with their social media, branding and Squarespace website design.
